​​​Hi. I'm Rob  Garcia an NSCA Certified Strength and Conditioning Specialist with over 15 years of training experience working both with athletes who want to elevate their performance and beginners who want improve their fitness..


I developed TRAIN HARD. TRAIN SMART based on the entirety of my training career. For years I saw people at every level using poor technique, going through routines that do not challenge their bodies, and repeating the same exercises over and over with minimal results. In essence progress was never made and after a short period of time many people simply quit. 


TRAIN HARD. TRAIN SMART β€‹is designed for progression. The programming keeps your body from stagnation. We work hard to keep your gains coming by periodically reevaluating and redesigning your workouts. Our job is to be the guide to your athletic and fitness goals.